• Vintage

    Beautiful Unisex watch made in Bamboo

    Naked - Vintage - because it feels good This beautiful Unisex watch made in bamboo, is equipped with a high-quality Japanese quartz movement and natural bamboo watch strap.

    The Black watch dial and the white and silver dial looks elegant in any kind of environment. With it’s square shape it has a masculine look. It is very lightweight and you almost will not feel you have it on.

    $30.00Check it out

  • Tranquility

    Beautiful Sandalwood Watch for Women

    Naked - Tranguillity - because it feels good This beautiful sandalwood watch for women, is equipped with a high-quality Japanese quartz movement and natural sandalwood watch strap.

    The White watch dial and the red dial hands serves as beautiful contrast color’s against the darker sandalwood. The color combination and the quality of the wood with it’s natural structure, creates an elegant design, worthy of your wrist.

    $30.00Check it out



  • Sunglasses

    Look sharp and stay focused with the season's best, on-trend Sunglasses made in WOOD. For a perfect blend of style and sustainability, check out our Sunglasses.

    Our designs are rooted in Scandinavian design traditions. This includes creating simple, functional products that has a strong distinctive look.

About By Choice

Welcome to our site. At By Choice, we will offer you products that are different to what you see elsewhere in the market.

With our international acclaimed designers, we work with different materials and concepts that offers our customers uniqueness. At By Choice we offer you two brands GANGSTER and NAKED. Gangster is a range of unique watches with exchangeable straps that are fit for any occasion..well most occasions anyway. Be in touch with nature when choosing Naked, our stylish range of wooden watches & sunglasses. Both brands are continuously developed and new product categories will be offered to our customers.

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