NAKED Wood Sunglasses part of our conservation policy

Like most people we love working with wood, we love the look of it, the smell of it and the feel of wearing an all natural product. With this initial step of using wood as the main material, for our Sunglasses, we had so much fun with it that we intend to continue to explore making new designs. Our aim was to blend style with wood material in creating some trendy and fun sunglasses. We believe we achieved that.
By wearing a small piece of nature whether it is Naked’s wrist watch or our Naked Sunglasses, we hope to bring more awareness to the environment. Wearing nature on your wrist or on your nose, also looks good.

In Scandinavia, we are fortunate to be fairly close to nature no matter where you chose to live. We are taught to be very conscious of our environment from a very early age. Using wood in creating our NAKED watches and Sunglasses, we decided to take an environmentally conscious approach.

Through NAKED we support Environmental protection efforts around the world. From reforestation efforts, to partnership with organizations who like us, wish to help improve our environment. As the third world faces many challenges protecting the environment, we partner with grass root organizations focusing on educating others in improving their daily while avoiding polluting themselves.
We continue striving to reduce our environmental impact and in doing so we also participate in giving back to nature in form of planting new trees.