The GANGSTER brand has its roots in great Scandinavian design traditions, where simplicity and quality are paramount. The combination of this underlying principal along with the drive to incorporate global fashion trends, have led our world class designers to create our iconic watches for the modern purist.

Gangsters are synonymous with periods of time. Whether it was Chicago in the 30’s, Italy in the 50’s or London in the 60’s, these places and periods of time also bred some of the classic looks of different generations. So gangsters don’t just reflect unsavory deeds, they reflect trends and fashions of the times. The focus of the GANGSTER brand is that we all can achieve the unexpected, everyone is capable of pursuing goals outside of our boundaries and everyone can be iconic.

“Dare to Be Different”