Designing Gangster’s Palermo Watch

Not many people know this, but Palermo, our debut collection, took time to get right. Designers by Choice design a watch that was simple, universal and that could be worn by anyone despite having different preferences and lifestyle. This meant that a simple case was designed, where focus was on creating a case that was elegant, functional and widely thought of fitted for people’s interpretation of having a personalized watch.

Offering different case finishes, combined with many dial colors and straps made in leather, suede, canvas and wool, meant that most people’s preferences of having a great looking watch could be met.