The Characters behind the Gangster Brand

When designing the animal characters for the Gangster brand, we decided they had to be strong animals and at the same time, dressed up in a way that one would associate them with the gangster name.

Drawing nicely dressed cats as mobsters in expensive suits; tough dogs with Mohawk’s or strong bikers were all in line with the brand, while taking some of the seriousness of Gangster life out of the equation and making it a bit more fun and adventurous.

Dare to be different is also daring to stand out, but in a good way