Using Wood & Bamboo

In an ever changing world where focus is often on progress, causing our environment to hurt as a result, we wish to give back more than what we take from nature. This is why the brand Naked was created. Having worked with wood furniture, where there is an ever stronger focus on the tractability of wood through FSC; EUTR and the likes of similar programs, we have taught ourselves to think more about our actions towards Mother Earth. We now do what we can, to help spread the word that we have to act now, to leave behind a sustainable environment for future generations.

Wearing a wrist watch on your wrist might seem like a contradiction, but the truth is that the wood we carry on us, is to help remind us that we need to take better care of our environment. We help plant trees and bamboo every year and far more than we take, this we feel is the right way and we hope to inspire others to do the same.

Given back is very much of what Naked is about